Franchise - VAPIANO


Since our very first opening in Hamburg, 2002, we have grown to over 150 restaurants in Europe, the Americas, Australia and Africa.

A massive part of our success over the past 19 years has been working with exceptional partners around the world.

If you’re interested in becoming a partner, or just keen to know more, read on and we’ll tell you a bit about ourselves, our brand, and the search for the kind of people we like to work with.

Why Vapiano?

Above all else, we are a popular restaurant making incredible, quality dishes such as handmade fresh pasta, pizza (and pinsa) and insalata, where each dish is cooked to-order and can be personalised for preferences or dietary requirements.

Our chefs cook all meals  in open kitchens using only the finest quality ingredients and make your food exactly as you prefer it.
Extra chilli? Sure. No Garlic? No problem.

Our restaurants, which vary in size and shape around the world,  all share one thing in common –  that unique Vapiano feeling of light and open space when you walk in.

There’s no place like it.

From oak sharing tables decorated with fresh basil plants, relaxing lounge areas, outside terraces, and an impressive open kitchen with stations for fresh pasta, pizza and insalata,  all perfect for interacting with chefs.

Our guests are welcome to sit where they like and stay as long as they choose – this flexibility and freedom is one of the many reasons we are loved around the world.
We live in the era of personalisation – and this is where we were way ahead of our time back when we started in 2002.

Our guests are culturally diverse and while we’re popular with student and young workers, we’re also loved by families to  celebrities, all sharing the common love of quality fresh food in a great restaurant, welcomed by friendly teams.

Franchise Requirements

We have learnt many things in our time of global growth – and one important factor is that each new city, region or country presents its own opportunities and challenges.

The key to success absolutely lies with the people who lead Vapiano into the new areas.  That is why we devote so much attention to attracting and choosing partners whose personal and professional qualities will make sure that the proven Vapiano brand does not get lost in translation.

Rather than looking for pure investment partners, we place importance on building log term partnerships strengthened by the expertise and special knowledge of both franchisor and franchisee:

  • Vapiano brings a successful, internationally proven growth concept, which promises great chances for success when implemented systematically;
  • The franchisee brings their entrepreneurial skills,  knowledge of the local business and cultural climate,  personal network and contacts, and last but not least their personality, all of which are essential to ensuring success of the franchise in the chosen territory.

This leads to the following personal characteristics which we look for in a franchisee:

A clear passion for Vapiano- you really have to love what we do.

Visionary and entrepreneurial thinking


Positive leadership and motivational skills

Team-oriented attitude – People make Vapiano

Hands-on approach and the ability to quickly acquire new knowledge

Willingness and ability to work as an entrepreneur and at the same time to be part of a larger system

Well-established network of local partners, authorities and opinion leaders for support and guidance

Keen understanding of the local culture

Desire and ability to build up a successful brand in your market

Solid background in business development

Operational experience in hospitality

Our Investment

A proven and successful restaurant business

An internationally recognized brand

A unique corporate identity with growing international recognition

Long-term growth perspective with 20-year contracts

Outstanding product quality and value

A modern and stylish design by world-famous architects

Professional support in location scouting and evaluation

Professional support in construction, recruitment and training, marketing and all areas necessary for a sound entrepreneurial structure

A dedicated international marketing concept

Continuous system improvements

A trustworthy and helpful franchisor committed to transparency and partnership

Available Territories

We make careful and continuous analysis of potential markets around the world.

The following is a list of the countries which we have an interest in. There are many other promising markets for our brand, but for now, this is where our focus is.

If you are keen to introduce Vapiano to a country not on this list, then we either already have a partner, or we are not currently looking to open there, meaning we won’t be considering applications for those regions at this time.

If you are still interested at a later date, you might look again to see if your preferred country has been added to the list. In the case that it has been added, you will be able to immediately begin with your online application.

Canada / China / Cyprus /Denmark /  Finland / Greece / Hong Kong / Indonesia / Ireland / Italy / Japan / New Zealand / Norway / Malta / Phillipines / Portugal / Russia / Singapore / South Africa / Thailand / Turkey / USA / Vietnam

Legal Disclaimer

Please note, that as a Franchisee you are an independent entrepreneur in legal and economic terms. You will act on your own behalf, for your own account and at your own risk. The Franchisor is not liable for any success and viability and gives no warranties in this respect. You are not entitled to bind, or act on behalf of, the Franchisor. Whenever acting in any business transaction as an independent entrepreneur, you have to make your status recognizable by stating that you are the owner of the business.



We use 1st party cookies on this site to provide a better browsing experience. By accepting, it means you’re good with that. Read more if you like on our T&C page.